When it comes to SEO there a ton of strategies for you to focus on. As a small business owner it can be overwhelming to pick the right place to start. However, the foundation of any effective SEO strategy starts with your website.
This is where youll be sending all of your traffic, so it makes sense to have this aspect completely dialed in. Unfortunately, this is where a lot of SEO strategies fall flat. If youre a small business owner who relies on traffic from the search engines for new leads, then your website must be properly optimized. Any SEO Company in Jacksonville, Fl who doesnt recommend onsite SEO isnt worth working with.
In this post were going to dive into how you can properly optimize your website for the search engines.
1. Optimize Your URLs
The URLs on your website should be simple, and include the keyword youre trying to optimize for. Also, be sure to not include complex words that your users wont be able to remember. Its important to optimize for the search engines and your readers.
2. Include Keywords In Your Titles
One of the most important on-site elements are your title tags. These are the little things marked H1, H2, and H3. The H1 tag is the most important of the tags.
Make sure you include your target keyword as close to the front of the H1 tag as possible.
3. Increase Page Loading Speeds
Page loading is a very big factor in Googles ranking algorithm. If youre looking to see how fast your page actually loads you can use a tool called GTMetrix. This tool will give you a breakdown of how your website stacks up, and what steps you can take to improve its performance.
4. Make Sure Your Site Is Mobile-Optimized
Google made waves with their latest algorithm update that focuses on penalizing sites that arent optimized for the mobile web. Sites that were penalized can actually earn back their rankings, but only if they update their site and make it mobile-friendly.
If youre interested in seeing how well your site is optimized you can run it through Googles Mobile Friendliness Test. This will tell how well each respective page is performing, and fixes you can implement.
5. Add Other Forms Of Media To Your Content
Bounce rate is how long a person stays on your website before hitting the back button. If you have a very high bounce rate, then you wont have very high rankings. To increase the time your visitors spend on your website consider adding different forms of media, including, videos, compelling images, infographics and more.
6. Improve Internal Linking
Having good internal linking allows the search engines to better move through all of the pages of your website. Take a look at Wikipedia to see how internal linking should be done. You dont have to go as far as they do, but try throwing in a few links to older posts, or other pages of your website.
You can even include keyword links to the pages and posts, which will boost your SEO as well.
7. Include Keywords In The First 100 Words
Make sure you include your target keyword within the first hundred words of your web copy, or blog post. This will tell Google exactly what your website is about. However, make sure you dont overstuff your content with keywords, as this will trigger a red flag.
By ensuring your website is optimized properly youll start to see your rankings increase. This will also help to make your offsite SEO efforts more effective as well. If all of the tips above overwhelm you it can be beneficial to work with a SEO Company Jacksonville, Fl.